Celebrating 25 years of being a major player in the hospitality industry, The Three Cities Hotel Group is proud to announce the launch of their new, state-of-the art website and much anticipated guest rewards programme – Exceptional Rewards.
Designed with a fresh innovative appearance following the branding of all hotels and resorts within the Three Cities portfolio, the website has a plethora of easy features to assist guests from hotel bookings and event information to securing world-class conference locations and specialising in wedding venues and planning.
As part of the hospitality group’s vision and drive to be Africa’s leading exceptional hospitality brand, Three Cities Group CEO Mike Lambert was confident that the initiatives would increase the strength of the brand being synonymous with guest loyalty.
“Our purpose is to create exceptional and memorable hospitality experiences. Through market research, it has become evident that the strength of a brand is synonymous with guest loyalty and it is with this in mind, that our strategy is to drive brand awareness and retain guest loyalty,” said Lambert.
In the forefront of investing in optimising and enhancing its service offering to both guests and clients, Three Cities teamed up with the largest online booking engine – Fast Booking – to ensure that the guest’s booking procedure is a seamless and efficient process. Guests will now be able to log onto the booking portal and extract their itineraries.
Prominent on the new website will be the Three Cities’ newly improved and dynamic guest rewards programme -The Exceptional Rewards – which will launch in February 2013.
The Exceptional Rewards Programme will offers guests a range of benefits including discounts on accommodation; lifestyle tips; news and updates as well as not to be missed specials on flights and car rental.
Guests have the option of a Silver, Gold or Black membership card and can collect rewards in the form of ‘Exceptional Rands’ which can be accumulated and stored on their membership card.
The Silver membership is absolutely free for 12 months and it offers cash back up to the value of 10% of accommodation spend at any Three Cities’ hotels, resorts and lodges. The three tiered membership programme also gives guests the option to upgrade their membership in order to enjoy additional benefits.