In September 2011 ECR launched its 11th Toy Story Campaign. The campaigns are aimed at bringing a smile to children’s faces, many of whom have never experienced the joy of receiving a new toy. The toys are handed out to children in government hospitals, crèches, orphanages and child-headed households in mid-December, at the start of the festive season.
As a staff initiative in December 2011, employees from the Three Cities Support Office in Durban made a commitment to participate in the campaign, thereby making a difference in an underprivileged child’s life. Through the generosity and compassion that was displayed by our employees, we were able to brighten the lives of 75 children by ensuring that they were each able to receive a toy.