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Three Cities Supports The Sports & Events Tourism Exchange

The Three Cities Group has announced that it is fully supportive of the Sports & Events Tourism Exchange exhibition that is taking place July 27th – 29th 2011, at the Cape Town International Convention Centre.

The exhibition, the first of its kind in the country, aims to promote South Africa as a destination of choice for major sport and ‘mega’ events.

Following the success of the Soccer World Cup 2010, SA is well positioned to benefit from Sports Tourism, owing to its sophisticated infrastructure, featuring state-of-the-art stadia and world class travel facilities.

South African Tourism has confirmed that at least 10% of all foreign tourists visit the country to attend international sport events. This alone contributes an estimated R6 billion to the country’s tourism industry.

Three Cities CEO, Mike Lambert, confirmed that, “The Three Cities Group has identified the growth and potential opportunities of this new trend due to the obvious link between sport events and the hospitality industry.”

Subsequently, the Group has developed a specialised division with strategies that are designed to drive and service this particular market on both a macro and micro alignment.